In this video, Dave describes a winning approach that an offshore software development team can use to effectively promote their company using content marketing.
All businesses need a good website plus all the usual assets to succeed, but a well-targeted content marketing campaign that emphasizes communication skills and demonstrates real expertise will take your company to the next level.
Nothing beats video for demonstrating your offshore software team’s communication skills. The ability to see and hear a real person helps clients to see and feel what it would be like to work with you, and will alleviate any communications concerns right from the start.
We see a lot of teams trying to use content marketing for their software company, but their content is overly self-serving – they offer advice on selecting a team or other blatant marketing efforts disguised as content. The right content is the useful material will actually help the client to solve a real problem rather than just try to win their business.
It’s not hard to come up with a good topic. Clients are struggling with all sorts of issues including stack choice, platform and framework decisions, process models, or just figuring out how to organize and document their needs so that their project can be a success. Solve some of these simple problems (and doing it without any selling of your services!) you will demonstrate to the client that you can help them, and that you have authority and expertise in the space.
When it’s time for the client to choose a vendor, clients will consider all the usual things like references and experience, but those vendors who have shown the client how they can help with a real-world problem are frequently the ones who win the business. Done correctly, content marketing can be incredibly effective.
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