saas marketing strategies

5 SaaS Marketing Strategies for 2019

Everyone wants to be a SaaS company. With the high valuations and exit-multiples that accompany recurring revenue models, the SaaS industry is a good one to be in these days. But that means more competition. So to stay ahead of the game, companies need to adapt their marketing strategies. Below are our top 5 marketing

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software metrics

Software Development Metrics that Matter

A real-life tale about using software development metrics, data, and charts as a helpful tool to managers. We’ve all been there. Whether it’s from your client, or from your boss, we’ve all faced awkward statement, “I don’t think we are doing a great job” or “the team is not as productive as it should be.”

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fixed bid software projects

The Challenge of Fixed-Bid Software Projects

Intro Many software executives and product managers find themselves in a position where they just don’t have the resources to complete a project in-house and decide to partner with a remote software development team. This might be to launch an MVP, develop a new product, or perhaps just build out a new feature set within

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outsourcing to ukraine

Outsourcing Automotive Software to Ukraine

The latest trends in electric, connected, and autonomous vehicles have made software the main differentiator of success. Find out why outsourcing automotive software development to Ukraine is an excellent idea. Outsourcing has earned a lousy reputation. Though companies have been using it for decades, outsourcing is still associated with the struggles of choosing a vendor,

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IT industry in India

5 Challenges Facing the IT Industry in India

The IT Industry in India Over the last three decades, the IT industry in India has seen significant growth. It accounted for 8% of the total GDP (Gross Domestic Product) of the country in 2012-2013 and jumped up to 9.5% in 2014-2015. This growth has made IT the fifth largest industry in India. Overall, the

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